The inaugural Motor Show EAST took place 2-3 June 2018 at Newmarket Racecourse, a joint venture project with Iliffe Media Ltd. The event was proudly sponsored by Mattioli Woods plc and Greene King with their Old Speckled Hen brand. The skies were threatening all sorts of unpleasant weather on Saturday, but Sunday couldn't have been better.
We were honoured to have the British GT Championship driver Graham Davidson with us for the whole weekend as part of the Mattioli Woods plc display in the Millennium Grandstand. He even brought his Aston Martin V12 Vantage along with him, fresh from a podium finish at Snetterton the weekend before and visitors were even allowed to sit in the car for photos.
We were very pleased to welcome dealers and franchises from the region; Cambridge MG, Crown Garage Honda, EMG Kia, Cambridge Tesla, Rawlinson Mitsubishi, Cambridge Audi, Cambridge Subaru, Cambridge Ducati & EMG Mazda, along with specialists such as; CBS Automotive, Torque & Talk Owners Club, Wallis & Son, Jules Sturgess Automotive & Van System.
The collection of exotic cars was impressive; a black Porsche Carrera GT, a spectacular Aston Martin Vanquish Red Arrows Special Edition (1 of only 10!), a CAV GT40, two Ferraris, a whole brace of Aston Martins, a Jaguar E-Type FHC, two TVRs, several Lotus examples and a Jensen Interceptor!
We learned that a Tesla Model X could 'dance', sort of, much to the amusement of our visitors on Sunday. Two talented visitors drove the fastest lap times on our driving challenge simulators and won a karting experience for 4 at Red Lodge Karting.
We all had a great time, welcomed thousands of wonderful visitors and walked so many miles every day that we are seriously considering investing in a fleet of Segways for next year! Our sincere thanks to all those involved, the exhibitors, the sponsors, the venue team, the food caterers, the attraction stall holders and traders. But most of all, a huge thank you to the visitors that came along to the show and gave us such positive feedback. It is for you specifically that we will return next year, bigger and better.
On behalf of Red Dot Events and Iliffe Media, thank you. Thank you all.
Inspire Cambridge 2018 has become the basis of the second partnership we have with Iliffe Media, after Motor Show EAST. This fantastic new home interest consumer show will now be known as Inspire Cambridge, presented by Velvet* Magazine.
We are very pleased to be working so closely with the brilliant team at Iliffe Media on this new project. We worked with them on Cambridge Art Fair 2017 as media partner and currently as joint venture partners for Motor Show EAST 2018. We have been able to develop effective working relationships very quickly with several key members of the team and we look forward to making the most of those working relationships for Inspire Cambridge.
Iliffe Media will manage exhibition and sponsorship sales for the event. The glossy Velvet* Magazine will be the lead title in an expansive marketing campaign that will cover the eastern region, culminating in a special edition in September that will become the 'fair guide' for the event. They will continue to be Media Partner for Cambridge Art Fair which runs alongside Inspire Cambridge, presented by Velvet* Magazine, at the new and improved Cambridge Roar Marquee at Quy Mill Hotel & Spa.
We are confident that our partnership with Iliffe Media will enable us to deliver a successful, high quality event that provides valuable exposure and selling opportunities for our exhibitors, partners, sponsors and advertisers.